Inspired by premium loyalty programs worldwide, we’ve curated a system that blends our signature refinement with tangible rewards—enriching your journey from the first sip to the final bite.
Loyalty Program
Join Effendy’s Inner Circle and Taste the Rewards of Heritage

Member Card & Enrollment
Member Card & Enrollment
Effendy Member Card
Carry a touch of luxury in your wallet. The Effendy Member Card is your key to unlocking exclusive perks, from personalized offers to specialty treats. Present your card at checkout—online or in-store—and watch your loyalty points accumulate seamlessly.
How to Join
Create an Account:
Sign up through our website or at an Effendy partner location
Activate Your Card
Receive your physical membership card by mail or opt for a digital version, stored securely in your account.
Start Collecting Points
Enjoy purchases of coffee, delights, and select merchandise to begin earning points right away.
- Welcome Offer: Complimentary sample pack of delights with your first purchase.
- Points for Every Purchase: Earn 1 point per currency unit spent.
- Early Access: Be among the first to learn about seasonal blends or limited-edition delights.
- Enhanced Points Rate: Earn 1.5 points per currency unit spent.
- Complimentary Shipping: Enjoy free standard shipping on all orders above a specified amount.
- Birthday Treat: Receive a special gift (coffee sampler or exclusive delight) during your birthday month.
- Premium Points Rate: Earn 2 points per currency unit spent.
- Personalized Offers: Special discounts on your favorite coffee flavors or delights.
- Concierge Service: Dedicated customer service line for expedited assistance and special requests.
Our Heritage in Rewards
Our Loyalty Program isn’t just about discounts—it’s an invitation to savor Effendy’s storied traditions more intimately. As you progress through each tier, you gain deeper access to the brand’s evolving legacy, from behind-the-scenes looks at artisan methods to exclusive events bridging past craftsmanship with modern tastes.
FAQs & SUPPORT
How can I check how many points I’ve earned so far?
You can view your current point balance at any time by logging into your Effendy account. Your points also appear on digital receipts after each purchase, and you’ll receive monthly summaries via email with exclusive offers tailored to your tier level.
Can I redeem loyalty points during sales or promotions?
Yes, points can generally be applied even when items are on sale, unless otherwise noted. Some limited-time campaigns or partner collections may have exclusions, but these will be clearly communicated before checkout.
How do I reach Premium (Ruby) Tier, and when do tier upgrades take effect?
Tier upgrades are based on cumulative annual spend. Once you meet the threshold for Ruby, your tier upgrade is activated within 48 hours and confirmed via email. You’ll instantly gain access to all Premium Tier perks, including early tastings, personal offers, and concierge care.
Will my membership expire if I don’t make a purchase for a while?
Your Effendy Member Card remains valid as long as your account is active. While there’s no set expiration, accounts with 12+ months of inactivity may be reviewed to ensure up-to-date participation and eligibility. We’ll always reach out before making any changes.
I’ve lost my Member Card. Can I request a replacement?
Absolutely. Simply log into your account and request a replacement via the Loyalty dashboard. You can choose a new physical card or activate a digital version instantly, so you never miss a point—even while you wait.
Can I use my loyalty benefits in-store and online?
Yes, your membership is universal across all Effendy experiences—whether you’re ordering a handcrafted delight online, visiting a flagship café, or shopping through a retail partner. Just show your card or log in at checkout to enjoy seamless access to your rewards.
For further assistance, feel free to reach out to our dedicated Loyalty Program support line at loyalty@effendy.com.